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Old 07-03-2007, 09:23 PM
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Did anyone have to go through this???

This is from another site, but I post here to get views/opinions/experiences:



I also remember reading in a trade magazine, some years ago, a toutorial on managing customers. The Guru was a BMW auto manager.

The drill included as best I recall.

1. Seeing the problem customer by appointment only.

2. Then making the customer wait a long time in the austere waiting room.

3. Begining by asking the customer, as if he were explaining to a small child, that this was a $30.000 or $40, 000 automobile and implying or even outright asking the customer if they could afford such a car.

4. Making the customer justify that he was even worthy own such a car.

5. Telling the customer that, if he couldn't afford the car, he shouldn't have bought it or even come in and wasted the dealer's time. In short, he was out of his league.
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