BMW now offering 0.9% on most models

[BGM]

http://www.bmwusa.com/Standard/Conte...qYNHvGvZjt3seA==

[SandmanTR]

Crap. Just bought a new X5 @ 2.9%. 0.9% makes me want to go buy that 335i for the wife...

[BGM]

Does no one else think this 0.9% is a big deal ? I talked to my sales guy yesterday and he said in his 30 years there BMW has never done this. I guess everybody on here just leases.

[SandmanTR]

I think it's a HUGE deal. The wife and I are in the process of test driving some 535i's because of it.

[rh71]

Originally Posted by BGM

Does no one else think this 0.9% is a big deal ? I talked to my sales guy yesterday and he said in his 30 years there BMW has never done this. I guess everybody on here just leases.

Good deal, though I just decided to pay in full because the rate was like 6% at the time borrowing from anywhere.

[B R A N D X®]

It *is* a huge deal. I just picked up my wife's new X5 Thursday and it's the first time...out of 8 BMW's purchased.....that I put no money down. At .9% there was no reason to.

I'm tempted to go back and buy either a 135i or a 335i, but I have a two car garage and there's no way my 2006 M3 is sitting in the driveway!

[jeudowe]

More than anything, this is a sign of a collapsing economy. The fact that BMW hasn't ever offered this before is that cars have been selling despite the cyclicality of the economy. However, this is different. Gas is way up, real estate is down, and people are really getting scared about what's going to happen. Not to mention, competition fighting to win the value/performance ratio is getting harder for BMW to stay on top, and luxury items, such as BMW, isn't a "need" - thus, BMW has to make sure people keep buying. Haven't you noticed the advertising for BMW has shifted from performance to gas mileage?

I think anyone interest in a BMW should jump on this deal and not put any more down.

[motordavid]

Originally Posted by jeudowe

More than anything, this is a sign of a collapsing economy. The fact that BMW hasn't ever offered this before is that cars have been selling despite the cyclicality of the economy. However, this is different. Gas is way up, real estate is down, and people are really getting scared about what's going to happen. Not to mention, competition fighting to win the value/performance ratio is getting harder for BMW to stay on top, and luxury items, such as BMW, isn't a "need" - thus, BMW has to make sure people keep buying. Haven't you noticed the advertising for BMW has shifted from performance to gas mileage?

...

...now, if they just had an X1, for about mid $30s, I'd be
tempted to toss theCEO's pos CR-V.

The less than 1% is very aggressive/extraordinary for BMW, but
when the "avg" new ride off their lot is ~$50Gs, they do smell the
burning toast, imo.

[The Cleaner]

That Sucks, I have been holding off buying a new X5 till today.

[ldgregory]

Yeah, the .9% was a big plus in our decision to buy an X5 over the weekend. Well, that and it was a much nicer ride than the Volvo XC90, Audi Q7, and Lexus Rh400.They all had their plusses and minuses, but the overall fit and finish of the X5 cinched the deal.