FWIW, the latest issue of Consumer Reports has the Aquos models at the very BOTTOM of the LCD ratings in the 52" and 46" categories. The Samsung LN models and the Sony Bravias are the leaders of the LCD segment for those sizes. According to the ratings, the Sharp is getting dragged down for DVD-picture quality and Standard-Def picture quality.

Don't shoot the messenger.....

^^ Samsung may look good initially but is bad for brand reliability...even Vizio is more reliable than Samsung....enjoy till it breaks down as once it breaks they will send you a refurbished unit, not new....been there done that on more than one Samsung product.

Amazingly Sanyo is on top for CR reliability list followed by Sony, Sylvania, Panasonic, JVC, Sharp, Toshiba, Vizio, Samsung, Philips etc...

Samsung and Vizio are both ranked at 3% failure rate in the latest CR for Plasmas / LCDs (Dec. 08). Amazing that Sanyo is at 1%.

Not a big Sammy fan either after having one of their mobile phones.

So.. what's the best LCD (46-50 ) out there for your $ ... ????? I was narrowing my choices to Samsung, Sony, Phillips or Sharp .........

Who knows the best/real/only choice?

Whomever responds will like one over the other...

The AVS Forum has literally hundreds of pages of threads on
"best TV in 42" size, non-plasma", etc., etc.

I think it's a lot like cars, suits, et al...you have to spend some time
reading reviews, fwiw, and some serious time "looking" at your local
BB store. Play with the sets, bring your fave DVDs, adjust the freakin
"sunglasses req'd settings" most stores have them cranked up to, and
look some more. Then, a price/value thing comes into play and on and on.

No techie, but we spent weeks looking, 3 years ago. We got a 60"
SonyNoBaloney LCoS thin projection, 1080 and it is fookin amazing.
In the less than 60" size, there are multitudes out there.
My 50Ct is up...
GL,mD

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Either of Sony, Panasonic or Sharp are good for LCD. If you buy from Costco the warranty is extended to 2 years and 90 day return no Qs asked.

From reading the reviews @ CNET, I would prefer to purchase either a Sony or Samsung LCD they both get top marks ..... Panansonic is more known for their plasma which I prefer not to buy due to glare problems on plasma's......

FYI, up to the middle of this year all Sony LCD screens were made by Samsung in their plant in Tangjeong, Korea............ whats more interesting is the fact that Sony recently ended their contract with Samsung in their procurement of the LCD screens, and have sign a new contract with Sharp ..... so basically a new Sony LCD will have Sharp screens ... hmmmm that Costco deals sounds better by the minute......

^^Same is case with plasma screens too. Only very few manufacturers.
Sony does LCDs only now.