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Like I said, you guys have to think of it with a business viewpoint. If you still have inventory of X product, why would you want to advertise the newer model when they are only SLOWLY trickling into the dealers/stores? Once the newer model becomes common knowledge, then ppl won't want to buy the older model. Also, they will expect to buy it for less. And back to "killing my point", if those ppl who want to buy the 2011 3.5D and utilize the Diesel Credit, talk to the salesppl about it. Why would you need the "Build Your Own" option? |
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Look at other carmakers and their websites. They may also start running ads for upcoming releases. But, they will keep the "Build Your Own" with the current model even when the upcoming model has already started trickling into the showrooms. During the overlapping period, every automaker will keep the current model on their website to try to sell the most they can. I don't see what's the big deal. Geez! |
Isn't the point being made that BMWNA is sending out emails advertising build your own 2011 models and the capability is not actually on the site yet? I dont; think anyone here is argue the proper marketing message or tactics that BMWNA is or should use to clear inventory.
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Today I had a grilled cheese sandwich for lunch.
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WTF BMWUSA |
Folks we've all worked for places that right hand doesn't talk to the left. Obviously BMW has a big oops on their hands. I'm sure it will be fixed in early June.
I still got mine ordered without a hitch at my dealer (and thanks to the posts on this board) |
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