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It's not a sales tactic, it's a mistake. Like others, I got the same e-mail. Getting excited that I'd be able to configure the car, I clicked the link, and was presented with the 2010 configurator. Additionally, the main site itself, on the fifth "pane" of the center Flash demo contains information on configuring cars. The 20111 X5 is one of the four cars displayed.
As mentioned earlier, the next gen 5 which is not available yet can be configured online. I'm sure that there are remaining 5's on dealer lots that need to be sold. Yet, no 2010's in sight.
All in all, this is just a blunder. Several people e-mailing them should make them realize they have a problem. Nothing major, the sky is not going to fall. But is certainly doesn't scream professional.
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05-28-2010, 01:09 AM
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