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  #1  
Old 08-07-2009, 03:15 AM
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Whistle Controversial BMW ad...

Wow, you would never see this BMW ad in the U.S.

BMW's "Shameful" Greek Used Car Ad - Automotive Traveler
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  #2  
Old 08-07-2009, 07:21 AM
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Although some which IMO don't have a sense of humor find it offensive, personally i find it very clever and very funny!This ad has been criticized and discussed in various forums over and over.... But it is the reality as the majority of men see their car as their baby!
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  #3  
Old 08-07-2009, 07:27 AM
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I'm as free-flow as you get as far as ads go, my opinion is "as long as I don't have to explain it to my kid, I'm fine" (you know like explaining to my son what Viagra is in the middle of a football game).

BUT......could we pick a chic that doesn't look 12?
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Old 08-07-2009, 07:32 AM
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You have a point!
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  #5  
Old 08-07-2009, 07:35 AM
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Seen it and know the story behind it. This ad was done, not by BMW, AG but a local BMW office hiring some local agency. They were slapped by BMW head quarters on this.
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  #6  
Old 08-07-2009, 10:41 AM
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How old is this ad? I swear i saw it perhaps over a year ago. Anyhoo...my opinion is that most ad-agencies when retained to do work on a non-adolescent brand have only one goal in mind: controversy. It drives more traffic to the brand than any other element. Although the ad-buyer was slapped by BMW, in this case, coupled with humor...it seems to have achieved it's purpose.
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  #7  
Old 08-07-2009, 10:45 AM
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Quote:
Originally Posted by Wagner View Post
...
BUT......could we pick a chic that doesn't look 12?
...and, Europa has always been less uptight about that
kind of ads/public displays, etc. Less phony moralistic/"values"
crap there on the Continent, imo.
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  #8  
Old 08-12-2009, 01:40 PM
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haahha even my gf loved the ad
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  #9  
Old 08-12-2009, 02:24 PM
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Love it, there is nothing wrong with it!
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