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Old 02-29-2008, 06:57 AM
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Arrow New BMW model designation system coming in 2009

Remember my post regarding BMW trademark filings . Now this....

When the names of the models in the X6 range were released, we were a little puzzled at the awkward sounding xDrive50i and xDrive35i model designations. Well, the guys over at Bimmerfile have gotten hold of an internal BMW memo, which reveals that this is in fact the bizarre new naming convention for future models.

The memo states that “due to upcoming U.S. regulations in effect for Model Year 2009, we are changing some of our naming protocol. The new naming protocol will affect all products that currently have an engine displacement designation within the name—X3, X5, X6, Z4 and Z4 Coupe.”
It is uncertain whether the Z4 will also get the ‘Drive’ suffix, but it is expected that the X3 and X5 will follow the same conventions as the X6 and have ‘Drive’ placed before the engine displacement number.
At the end of the day, the new naming protocol will have little effect on the cars, but the xDrive badge on a car never looks good in our imaginations - we’re predicting a raft of debadged models driving around in the future.
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Old 02-29-2008, 07:01 AM
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Old 02-29-2008, 08:16 AM
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This seems reminiscent of other bad naming conventions in auto history.

Remember the Merkur XR4ti?
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Old 02-29-2008, 08:53 AM
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I will debadge. I think the naming convention sux.
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Old 02-29-2008, 09:29 AM
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conventional 3.0si and 4.8i badges on ebay for nice profits... film at 11.
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Old 02-29-2008, 09:56 AM
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I wonder if we'll get the no-cost "debadge" option like they do in Europe.
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Old 02-29-2008, 12:22 PM
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I can't imagine what upcoming US regulation would have a direct effect on the model name of a vehicle.
Wake up every day that would be a start.
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Old 02-29-2008, 08:54 PM
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Originally Posted by rickp
I will debadge. I think the naming convention sux.
Who wants all of that junk on the side/back of their car? I sure don't but I am the sort of person who like to keep my cars looking clean and tasteful.
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Old 03-01-2008, 04:18 PM
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I just don't understand why everyone (BMW included) are making such a big deal on badging (product naming conventions). Just concentrate on making great quality products that everyone desire...end of story. If someone wanted to debadge, they will do it regardless of what you put on there in the first place. Let's face it, I do NOT buy BMWs because of how they named or badged their cars, which lacked imagination to begin with. So, why all the sudden, BMW starts worrying about it now? If BMW feels embarrassed about putting xDrive badges on their cars, then why did they named such a system to begin with?
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Old 03-01-2008, 04:30 PM
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The name is not the product, but it is part of the product. I think you're right that we would by BMW's regardless of their names--they are great cars--I just don't know if they would enjoy the success that a clear naming convention brings. It's probably not that big of a deal, but it is something that BMW has been pretty clear about and if they change it they may not be as clear. I think that's why it strikes a nerve.
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