Two driving forces: Testosterone and cash consumption.

Lamborghini made tractors. Rich playboy owner buys a Ferrari, has a problem with the car, complains about it, gets dismissed by Ferrari, and so builds a car just to spite them. Testosterone. Then he goes bankrupt.

Iacocca buys them (more testosterone). He wanted an Italian car company for Chrysler. Then they run out of money.

An Indonesian playboy buys them (more testosterone). Then they run out of money (notice a pattern here?).

Audi buys them. They haven't run out of money yet, but stay tuned

Where it all started (and I think the tractors look better than the cars, at least than the Countach. The Miura, on the other hand, was beautiful):

Attached Images

 

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue