I certainly think that's a good argument, but when looking at the top production cars of various companies, it seems the 7-series is not so much sport as it is luxury. I'm not sure if you're suggesting that this is what BMW can set itself apart from the pack in....

but none the less, am I correct about the top production car "thing"? Because the only thing I can think of is the M5 which isn't comparable to the other contenders. However, I'm sure someone will pose the argument that BMW is smaller in size companies like Daimler, VW, and Ford. Having said that, is that a sound argument to make though?