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2003 X5 4.6is Estoril Blue, acquired March 2018 2013 128i M Sport 6 MT Space Grey daily driver 2010 535xi 6 MT Barbera Red |
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Back in the day they reserved the ///M for properly ///Mad cars. I love my 4.6iS and I think that buying into all the marketing garbage has made BMW a lot of money but has cheapened the ///M. IMO it should never have been put on any of the trucks. What Motorsport are they competing in?
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The M division started in the early 70s to create high performance race worthy vehicles available to the public. As soon as the late 70s BMW was introducing 4 door sedans labeled as M cars. In the last few years they have added models that have an M label that have a 'true' M car in the same series. I question that logic. I think they are diluting the M brand. Doesn't seem like a good idea to have almost an M such as the M440i to muddy up the waters.
I understand their rationale to capitalize on the brand awareness and brand equity of the M label but I to question risking the exclusivity of the M label and the up pricing they command. I have an X5m and I think it is worthy of the M label. The 0-60 times are right there with other M car models. The handling is amazing. I'm fine with it being an M. It is such a great vehicle I don't even think of it as a truck.
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X5 4.6 2002 Black Sap, Black interior. 2013 X5M Melbourne Red, Bamboo interior Dallas |
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Audi and Mercedes are all leveraging their "performance logos" to sell lesser models with add on parts with M, S, or AMG logos. It drives additional sales and revenue margins. This is what drives the market in car sales which is what auto companies do. They are NOT niche car builders who build for select clientele.
Gov mandates for low and ZERO emissions cars will force the auto industry down even more paths that are not profitable but are required to see cars in Countries and States like The USA, CA, and all the other green obsessed political locales. In the battle of world market Profit is king as it gives you the money for for R&D on emission demands, new models, and keeps everyone employed.
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2005 X5 4.8IS The Blue ones are always FASTER.... Current Garage: 2005 X5 4.8is 2002 M5 TiSilver 2003 525iT 1998 528i Former Garage Stable Highlights 2004 325XiT Sport 1973 De Tomaso Pantera, L Model 1970 Dodge Challenger T/A 4 sp Alpine White 1970 Dodge Challenger T/A 4 sp GoManGo Green 1971 Dart Sport, “Dart Light” package 1969 Road Runner 383 1968 Ply Barracuda 340S FB Sea-foam Green |
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The 4.6 is a special truck nestled between the V8 class and the M class. Certainly not an M yet. My love of vanity knows no boundary when it comes to the M badge, I’m afraid.
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2003 X5 4.6is Estoril Blue, acquired March 2018 2013 128i M Sport 6 MT Space Grey daily driver 2010 535xi 6 MT Barbera Red |
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Never, will I fasten an M badge on Ole’Girl. I, along with numerous mechanics and engineers built that vehicle from its stock form. We, made that performance SAV, perform!
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02 BMW 5 Speed Supercharged Ethanol Burnin Meth Injected E53 |
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BMW was late to the party. There was already a demographic category embracing high performance SUVs that was being served since at least 2008 by major competitors including Audi and Porsche. If you are late for the party you better bring something great. I think that is likely when they blessed the X5M development.
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X5 4.6 2002 Black Sap, Black interior. 2013 X5M Melbourne Red, Bamboo interior Dallas |
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4.6 would maybe get the “m sport” tag. Definitely not in the same class as twin turbo v8. I’m not a fan of the dilution of the M badge with M-ish hardware
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2011 E70 • N55 (me) 2012 E70 • N63 (wife) |
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